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WHAT'S BREWING

Alcopops still under-age choice

Although British companies that sell "alcopops" changed their advertising after complaints they target underage drinkers, the popular fruit-flavored alcoholic drinks remain under fire. Britain's Health Education Authority has found the drinks appeal specifically to underage drinkers. A study discovered that 84 percent of boys and 87 percent of girls 15-16 years old who drink alcohol at least once a month have tried alcopops. More than 6 in 10 wrongly believed that alcopops were less strong than beer.

More than half of those 15-16 years old who were surveyed said alcopops were "something to drink with our friends at parties." Those 13-16 said alcopops were the easiest alcoholic drink to obtain. The booming success of British brands such as Hooper's Hooch and Two Dogs has led to a rollout of alcopops in the United States.

This story was posted Jan. 19, 1997.

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© 1997 Chautauqua Inc.


© 1996-2007 Chautauqua Inc.